Legal Marketing Blog
More on the Branding "Word"
As a follow up to my last post about “branding,” I wanted to mention a conversation that Valeria Maltoni at Conversation Agent had with Gerry Lantz, a very successful marketing, advertisin...
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Ask Your Clients for One Word
If your clients were to describe you (your brand) in one word, what would it be? Well, ask them. That is what John Jantsch recommends in his current e-newsletter (free subscription available here). An...
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Self-Aggrandizement by Law Firms (and Consultants) is Dumb
Why do consultants have an overwhelming compulsion to blow their own horn. Hmm. Law firms do too, don’t they? Well, I’m thinking that’s not smart. Focus on the client. You shouldn&r...
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Networking: Flawed Fallacy about Follow up
Ever said, “I met tons of people at the bar/tradeshow/etc. conference, and got a load of business cards, but nothing ever comes of it in terms of business development.” It may have somethi...
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Coaching Can Help Achieve What Law Schools Failed to Teach
I’ve had a series of posts (here, here and here) on the issue of how law schools have failed to prepare their graduates for the real world of practicing law. How sad. But I don’t see very ...
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More Bad News on Padding Bills
Last week I had a post entitled “More Bad News for the Billable Hour,” where I cited a survey by Inside Counsel that reported the percentages of in-house counsel and lawyers themselves who...
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Are You Also Your Client's Business Advisor?
Successful lawyers are not just good at being legal specialists. The really good ones have taken the time to get to know and understand their clients’ businesses (the lack of such knowledge has ...
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Dan Hull: "The 12 Rules of Client Service"
I have always enjoyed my friend Dan Hull’s What About Clients? blog. Yesterday, I was drawn to his site because he was kind enough to have mentioned a recent post of mine on how small and mid-si...
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More Bad News for the Billable Hour
Padding legal bills will be the major reason companies will eventually no longer accept law firms billing by the hour. There I’ve said it. But I’m not alone. Lawyers themselves admit that ...
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Does Your Firm Show Appreciation for Business Development Efforts?
Not all efforts for developing business result in success. And no one should expect they would. As lawyers we were trained to not make mistakes, that failure isn’t an option. Business developmen...
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